IN THE SPOTLIGHT
Before making an actual purchase, 87% of Orange customers take a look at the website first. To make Orange sites even more appealing at reasonable cost, and with the goal of doubling the proportion of online sales within three years, Orange launched a plan to optimize its digital traffic acquisition in seven European countries and in Egypt. Sofrecom assisted Orange in this strategic project.
We live in a very competitive world. Your customers are constantly looking for new products and services, and telecom vendors are falling over each other to capture new and willing customers. There is a small window of opportunity to achieve your launch targets before your competitors follow.
The third cycle of Huawei's global CSR program for top Saudi students, 'Seeds of the Future', has recently culminated in the People's Republic of China. Launched in collaboration with the Communications and Information Technology Commission (CITC), Huawei Tech Investment Saudi Arabia's initiative aims to cultivate the Saudi ICT future leaders that will carry on the responsibility of the anticipated digital transformation, a key pillar of the Saudi vision.
The Telecommunications Regulatory Authority (TRA) signed today a Memorandum of Understanding (MoU) with 'Creative 971' to support e-Commerce with a focus on small and medium businesses wishing to operate in the country.
Thuraya Telecommunications Company recently held meetings with senior-level officials and government system integrators in the Kingdom of Saudi Arabia (KSA) to present its latest product portfolio and explore possibilities for collaborative ventures. The roadshow that took place in July and included visits to Jeddah, Riyadh and Damam, was exclusively developed in line with increasing KSA's public sector interests. Thuraya's national service partner, Farhan Commercial Company played a pivotal role in enabling meetings with the country's commanding officers and decision makers.
As a "hidden champion" of digitalization, Detecon International, a leading German management and technology consultancy, becomes 40 years young (founded 7/7/77). They are Deutsche Telekom Group's own management consultancy that guides national and international clients, including many telecommunications companies, through the process of digital transformation. In an interview with Telecom Review, Peter Krüssel and Falk Schröder, managing partners at Detecon International, talked about how they are helping companies to improve their performance and get them closer to digitization and 5G deployments.
Starting off as an analyst-programmer back in 1988 and growing year by year, pursuing the IT and telecom business sector, to establishing her own company, Zakie Karam, General Manager & Co-Founder of DON TELECOM is definitely an inspiration in the world of Telecom.
NeXgen has rebranded its organization as NXN - following the evolution of the business from a leading consulting services firm to a fully-fledged digital services provider. It has combined its expertise in Smart City consulting and knowledge of the GCC region to become the leading digital services provider in the Middle East. Telecom Review spoke to charismatic NXN CEO, Ghazi Atallah, to discuss in more details the thought process behind the rebranding, its role in smart cities and the digital transformation services it provides for its customers.