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Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) and Huawei Consumer Business Group (CBG) have signed a Memorandum of Understanding (MoU) to unite their efforts in positioning Dubai as the destination of choice for tourists from the Middle East, Africa, and China.

The MoU was signed by Mr. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, to support the strategic tie-up between DTCM and Huawei CBG to various activities.

"At Huawei, we share the same vision as that of Dubai- to continuously innovate," said Mr. Jiao. "The MoU underlines our shared vision with Dubai Tourism to establish Dubai as a global business and leisure hub. This partnership will help redefine traveler experience in Dubai with cutting-edge technology and service excellence."

Under the terms of the MoU, Huawei will work with Dubai Tourism to create awareness of Dubai's local culture and heritage across the Middle East, Africa, and China. Huawei will share Dubai Tourism information, images, videos, events information, online booking/order services, with travelers (tourists, businessmen, residents) to provide a convenient and seamless online experience in Dubai.

"We are fully committed to raising consideration of Dubai as the destination of choice for global travelers and constantly seek exciting opportunities to reach new audiences," said Mr. Kazim. "This MoU with Huawei will help us achieve that goal by increasing awareness of Dubai's key selling points including local culture and heritage, gastronomy, retail, entertainment and adventure across the Middle East, Africa, and China travelers and offer next-generation experiences that inspire people to visit and return to Dubai."

Through this collaboration, users will also get access to Dubai images from DTCM photo bank as online themes, screen locks gallery on Huawei devices. Furthermore, Dubai Tourism and Huawei will develop built-in features in Huawei EMUI OS which will help tourists to explore Dubai in a smarter way.

Dubai Tourism is the principal authority for the planning, supervision, development, and marketing of tourism in Dubai. Huawei has a long-standing legacy with Dubai Government entities and is an ongoing supporter of the UAE Government's initiatives.

With a legacy of innovation, Huawei has been growing from strength to strength in the Middle East, and today ranks #2 in the smartphone market share in the region. This partnership will further broaden Dubai's offering across events, attractions, infrastructure, and services to city's travelers.