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The Telecommunications Regulatory Authority (TRA), in cooperation with Etisalat and du, has announced the provision of data and calls packages to UAE senior citizens. This initiative's objectives is in line with 'Masarra Card' initiative, launched by Ministry of Community Development to meet the needs and requirements of senior citizens, in recognition of their exemplary role in the community being advocates of preserving traditions and heritage. 

As part of this initiative, 'Masarra' cardholders will enjoy a range of quality features in terms of prices, speed of service and quality of transaction. They will receive a 50% discount on Etisalat postpaid and prepaid data packages. The data packages ranges from 1GB to 100 GB, allowing them to stay in touch with their families and loved ones while keeping up with the digital era.

Moreover, they will have exclusive customer service facilities, such as having priority access to Etisalat Business Centers, prioritized response to their incoming calls to Etisalat Call Centers as their calls will automatically be routed to the express service lines 'Emarati Gold' to be answered by full-time and qualified staff to provide prompt and effective attention according to their individual requirements. These facilities will ensure that this age group obtains the best level of service and convenience to complete their transactions and address their inquiries and requests in relation to telecom services as quick as possible.

This initiative will also allow senior citizens to receive 'du' discounts of up to 50% of the approved rates for postpaid customers, and 100% additional balance for prepaid customers, which du customers can use in immediate manner. The range of packages varies in this initiative, including the Smart Pack 150, which includes 6 GB of local data and 300 flexible minutes for internal and external calls at a price of AED 75 instead of AED 150. Nevertheless, the price of the Smart Pack 1000, which includes 100 GB of local data, and 2500 flexible minutes that allow internal and external calls for AED 500 instead of AED 1000.

It is worth noting that TRA has prepared a series of initiatives for various segments of UAE community, and they will be revealed in turn in the near future.