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GBI, a global cloud, connectivity and content enabler, joined the SmartHub Internet Exchange (SH IX) - Etisalat's carrier neutral internet exchange platform in the MENA ICT market.

Amr Eid, Chief Executive Officer of GBI, said: "We are pleased to join Etisalat's  SmartHub Internet Exchange which will enhance our network and the diversity of our routes providing access to the region's markets."

Ali Amiri, Group Carrier and Wholesale Officer, Etisalat said: "We are glad to host GBI into our ecosystem. This partnership will add greater value to the SmartHub platform further enriching our global network and connectivity propositions."

The Etisalat's SmartHub Internet Exchange (SH IX) is designed to handle significant end-user traffic and makes internet communication easier and cost-effective. SmartHub IX works towards providing a resilient, redundant and robust network with efficient engineering support. SmartHub IX interconnects global networks, content providers and eyeball networks. Etisalat offers a world class infrastructure and environment to clients seeking to broaden their exposure and growth into new productive and emerging global arena.

SmartHub IX offers public peering platform for its members, accentuating a significant performance through state of art network, coupled with high speed terrestrial and submarine cables. SH IX facilitates bilateral peering arrangements with regional, telecoms, ISP's and renowned content providers for traffic localization.