Cloud adoption is accelerating worldwide: Forbes calculated the compound growth rate of cloud computing at a staggering 19 percent, meaning that its market value will rise from USD 67 billion in 2015 to USD 167 billion in 2020. The Middle East is at the forefront of this trend. Experts forecast that by 2020, there will be a 440 percent increase in datacenter traffic in the region. It is only a matter of time before the cloud supports the whole world.

Read more: Huawei: The intelligent cloud for digitalization of the Middle East

Nokia says that 5G will be a key-enabler for what it is labeled as the 'Fourth Industrial Revolution' and that the next-generation technology has the power to completely transform societal norms in sectors such as manufacturing, transportation, energy and healthcare. Telecom Review managed to secure an exclusive interview with Head of Customer Marketing and Communications, MEA at Nokia, Joachim Wuilmet during GITEX Technology Week.

Read more: Nokia emphasizes 5G is now primarily the technology for industry and Internet of Things

BridgeWave Communications, a market leader in the development and deployment of high capacity microwave and millimeter wave backhaul and front-haul solutions, is set to accelerate its growth and footprint in the Middle East following the regional launch of its NAVIGATOR DT systems at GITEX Technology Week.

Read more: BridgeWave set to accelerate growth in the Middle East with introduction of new products at GITEX

Satellite and Broadcasting
Typography

Government initiatives that fuel internet penetration, coupled with the explosive adoption of smartphones, are altering the way Middle East and North Africa (MENA) watch television (TV). Piracy continues to loom large over the industry and poses a massive challenge to the uptake of Pay TV services; however, consumer interest for high quality exclusive Arabic and international content over all screens will increase opportunities for the industry.

Global growth consulting firm Frost & Sullivan is a Knowledge Partner for CABSAT 2017, the leading conference and exhibition for broadcast and digital media industry in the MENA. Frost & Sullivan’s director of Digital Media, Vidya S Nath will present the key highlights of its State of the Industry Report and moderate a panel with speakers from Fox International and Gracenote to discuss if broadcasters and Pay TV providers in the region are prepared for the disruptions in the industry, and how Over-the-top (OTT) and pay TV services will transform the MENA broadcast ecosystem. Frost & Sullivan will also release a "State of the Industry" report on MENA media, Growth in Pay TV and OTT video services amidst looming piracy challenges, during the launch of the event.

While live streaming, remote production with cloud deployment, transition from serial digital interface (SDI) to Internet Protocol (IP), and higher adoption of high definition (HD) are paving way for Ultra HD/4K TV viewing, broadcasters are still plagued by falling advertising revenues, plenty of free-to-air offerings, and competitive pressures to launch OTT services.

"There is a high appetite for good quality international and exclusive Arabic as well as Western content among the tech-savvy population in MENA," noted Frost & Sullivan Digital Media Research director Vidya S Nath. "Customer experience and user interface in the OTT industry, on the other hand, is not effectively streamlined, accessible or user-friendly. OTT companies must adopt effective methods for personalization, customization and analytical tools to ensure faster growth."

Nath finds that despite the abundance of free to air services and several international sites offering pirated content, consumers will be willing to pay for content if it is valuable. While sports is the bastion for pay TV growth in the region, it cannot by itself fuel mass pay TV adoption and accelerate revenue.