Cloud adoption is accelerating worldwide: Forbes calculated the compound growth rate of cloud computing at a staggering 19 percent, meaning that its market value will rise from USD 67 billion in 2015 to USD 167 billion in 2020. The Middle East is at the forefront of this trend. Experts forecast that by 2020, there will be a 440 percent increase in datacenter traffic in the region. It is only a matter of time before the cloud supports the whole world.

Read more: Huawei: The intelligent cloud for digitalization of the Middle East

Nokia says that 5G will be a key-enabler for what it is labeled as the 'Fourth Industrial Revolution' and that the next-generation technology has the power to completely transform societal norms in sectors such as manufacturing, transportation, energy and healthcare. Telecom Review managed to secure an exclusive interview with Head of Customer Marketing and Communications, MEA at Nokia, Joachim Wuilmet during GITEX Technology Week.

Read more: Nokia emphasizes 5G is now primarily the technology for industry and Internet of Things

BridgeWave Communications, a market leader in the development and deployment of high capacity microwave and millimeter wave backhaul and front-haul solutions, is set to accelerate its growth and footprint in the Middle East following the regional launch of its NAVIGATOR DT systems at GITEX Technology Week.

Read more: BridgeWave set to accelerate growth in the Middle East with introduction of new products at GITEX

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du has entered into an agreement with Dubai Economy to educate consumers, brand owners and commercial agencies about consumer confidence and empowerment. The agreement was recently signed between Mohamed Ali Rashed Lootah, Chief Executive Officer of Commercial Compliance, Consumer Protection (CCCP) sector in Dubai Economy, and Ahmad Aburahima, Senior Vice President, Government Relations at du.

In line with this agreement, du will support initiatives related to the Consumer Confidence Index, the Consumer Empowerment Index, and workshops to educate business owners. The Consumer Confidence Index predicts consumer confidence when it comes to economic activity and performance, while the Consumer Empowerment Index, the first-of-its-kind in the region and the second in the world after the EU Commission, aims to measure consumer awareness of their rights and duties in Dubai. In addition to the indexes, du will organize several workshops for business owners to educate small and medium enterprises on topics related to consumer confidence and empowerment indicators, aimed at developing and qualifying Dubai's entrepreneurs.

Commenting on this partnership, Mohamed Ali Rashed Lootah said: "We are delighted to partner with du. Through this partnership, we aim to raise consumer awareness by organizing a variety of programs for each region in Dubai. We are committed to ensure transparency and security in buying and selling procedures in the retail sector, which is the main driver of the local economy in line with the highest quality standards and practices in the world."

Ahmad Aburahima said: "We are keen to support government initiatives aimed at promoting a transparent and secure economic environment in terms of dealing between consumers and business owners. Through this partnership with Dubai Economy, we are able to further contribute to the UAE's efforts in building a knowledge-based economy through various awareness campaigns that will contribute to educating the public, as well as small and medium enterprises."

Customer service is at the core of du's business strategies, and the company aims to excel at serving customers across the board. This is evident through the company's internal indicators to identify customers' rights and measure their satisfaction to improve the services provided to them.