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Read more: Ericsson: Helping operators monetize into new revenue streams

Sofrecom, an Orange Group subsidiary, is a consulting and engineering company in the telecommunications sector. Telecom Review spoke to Sofrecom CEO Guillaume Boudin and managing director of Sofrecom Middle East, Elias Saab, about the company's role in reshaping telecom operators' business models to keep up with industry disruption. 

Read more: Sofrecom: Reshaping operators’ business models

Smart Dubai, an initiative anchored in the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aims to make Dubai the happiest and smartest city on earth. The organization's visionary leader, Her Excellency Dr. Aisha Bin Bishr, Director General, spoke to Telecom Review about the importance of embracing digital practices and data sharing.

Read more: Smart Dubai’s vision of a digital and interconnected city

Telecom Operators
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Batelco has entered into a partnership agreement with the ENTERTAINER, a leading provider of loyalty and reward solutions, to deliver fantastic benefits for Batelco's customers. As part of the partnership, Batelco and the ENTERTAINER have launched a co-branded mobile app giving Batelco's customers easy access to a wide range of 'Buy 1 Get 1 Free' vouchers from merchants across the Kingdom of Bahrain and travel vouchers for hotels around the globe.

Batelco is the only telecom's company in Bahrain to develop a mobile app with the ENTERTAINER, which is a publisher of buy one get one free offers for restaurants, leisure attractions, spas, hotel accommodation and more.

Batelco General Manager Consumer Division Ebrahim Alsayed signed the partnership with the ENTERTAINER GCC Territory Manager, Christopher Stevenson during a meeting which took place at Batelco's Hamala HQ.

As part of the agreement, Batelco's Al Dana members and loyal high usage customers will be eligible for the range of special offers and discounts available in the Batelco ENTERTAINER. Customers will receive direct communications with details of the special offers and how to avail of them.

Batelco Bahrain CEO Eng. Muna Al Hashemi said that the partnership with the ENTERTAINER and the development of the new mobile app would deliver great benefits to Batelco's customers.

"We are very pleased to deliver the great offers from the Batelco ENTERTAINER for our loyal high usage customers. It's our appreciation to them for their continued loyalty to Batelco's products and services," she said.

Mr. Alsayed explained that Batelco continuously looks for new ways to enhance its relationship with its loyal customers and the delivery of this app is in line with this commitment.

"Batelco's great variety of products, services and special benefits are designed to enhance its customers' lifestyles," Mr. Alsayed added.