Riverbed, an American IT company that develops products to improve application performance across wide area networks (WANs), recently commissioned a study surveying 1,000 IT decision makers globally to explore the impact legacy and next-generation networks have on cloud adoption and digital transformation. Telecom Review discussed the findings with Charbel Khniesser, Riverbed's Regional Presales Director for Middle East, Turkey and North Africa.

Read more: Riverbed: SD-WAN essential for building next-generation networks

UAE telecom provider “du” (EITC) has over ten years’ experience dealing with multiple partners from various industries. Bundling everything together that those partners bring to the table means du can give its customers the best value for money and significantly improve processes, said du’s chief commercial officer, Fahad Al Hassawi, speaking to Telecom Review.

Read more: Partnerships benefit customers, says du CCO

Saudi Arabia is going through rapid transformation, according to Deemah AlYahya, CEO of Saudi Arabia’s National Digitization Unit (NDU), a government arm mandated to accelerate efforts to achieve Saudi Vision 2030 objectives, an initiative to diversify the kingdom’s economy away from oil dependence. This transformation, Ms. AlYahya said, will require collaboration, open data sharing and injecting innovation into citizens.

Read more: Saudi NDU CEO: 'We want to inject innovation into citizens'

Telecom Operators

Batelco has entered into a partnership agreement with the ENTERTAINER, a leading provider of loyalty and reward solutions, to deliver fantastic benefits for Batelco's customers. As part of the partnership, Batelco and the ENTERTAINER have launched a co-branded mobile app giving Batelco's customers easy access to a wide range of 'Buy 1 Get 1 Free' vouchers from merchants across the Kingdom of Bahrain and travel vouchers for hotels around the globe.

Batelco is the only telecom's company in Bahrain to develop a mobile app with the ENTERTAINER, which is a publisher of buy one get one free offers for restaurants, leisure attractions, spas, hotel accommodation and more.

Batelco General Manager Consumer Division Ebrahim Alsayed signed the partnership with the ENTERTAINER GCC Territory Manager, Christopher Stevenson during a meeting which took place at Batelco's Hamala HQ.

As part of the agreement, Batelco's Al Dana members and loyal high usage customers will be eligible for the range of special offers and discounts available in the Batelco ENTERTAINER. Customers will receive direct communications with details of the special offers and how to avail of them.

Batelco Bahrain CEO Eng. Muna Al Hashemi said that the partnership with the ENTERTAINER and the development of the new mobile app would deliver great benefits to Batelco's customers.

"We are very pleased to deliver the great offers from the Batelco ENTERTAINER for our loyal high usage customers. It's our appreciation to them for their continued loyalty to Batelco's products and services," she said.

Mr. Alsayed explained that Batelco continuously looks for new ways to enhance its relationship with its loyal customers and the delivery of this app is in line with this commitment.

"Batelco's great variety of products, services and special benefits are designed to enhance its customers' lifestyles," Mr. Alsayed added.