Riverbed, an American IT company that develops products to improve application performance across wide area networks (WANs), recently commissioned a study surveying 1,000 IT decision makers globally to explore the impact legacy and next-generation networks have on cloud adoption and digital transformation. Telecom Review discussed the findings with Charbel Khniesser, Riverbed's Regional Presales Director for Middle East, Turkey and North Africa.

Read more: Riverbed: SD-WAN essential for building next-generation networks

UAE telecom provider “du” (EITC) has over ten years’ experience dealing with multiple partners from various industries. Bundling everything together that those partners bring to the table means du can give its customers the best value for money and significantly improve processes, said du’s chief commercial officer, Fahad Al Hassawi, speaking to Telecom Review.

Read more: Partnerships benefit customers, says du CCO

Saudi Arabia is going through rapid transformation, according to Deemah AlYahya, CEO of Saudi Arabia’s National Digitization Unit (NDU), a government arm mandated to accelerate efforts to achieve Saudi Vision 2030 objectives, an initiative to diversify the kingdom’s economy away from oil dependence. This transformation, Ms. AlYahya said, will require collaboration, open data sharing and injecting innovation into citizens.

Read more: Saudi NDU CEO: 'We want to inject innovation into citizens'

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du has delighted customers by expanding its retail footprint in the capital, Abu Dhabi, where it currently has 15 stores. du hosted the Grand Opening of its 76th retail store in the UAE at the popular Yas Mall, which has attracted over 40 million visitors since opening in 2014. du's existing presence in Yas Island includes providing superior live entertainment experiences that have excited people in Abu Dhabi and the UAE at the du Forum and du Arena. du customers in Abu Dhabi now have a new retail touchpoint for all services related to consumer and enterprise fixed and mobile services. During the grand opening, exclusive Special Numbers were available, and many other give aways for the visitors at the store.  

The new du retail store in Yas Mall will increase the convenience for customers in Abu Dhabi, and the store will have Consumer, Fixed and Enterprise Government services, quick pay counters and consultation rooms. In addition, priority services for ladies, the elderly and people of determination will be available.

du has a large presence in Abu Dhabi and is the second Emirate with the most number of du stores, at 15 in total, including nine retail kiosks, five retail shops and one flagship shop. Furthermore, du currently provides an array of services to leading government entities in Abu Dhabi.

du has invested heavily in developing its network across Abu Dhabi, including providing 4G services to customers in Abu Dhabi and today, du's high speed data network covers the majority of the capital city.

With its expansion in the capital, du plans to increase its retail footprint in the capital and partnerships with other organisations, customers and government entities. Some of its existing expansion plans in Abu Dhabi, include Ruwais Mall and Madinat Zayed City.