Cloud adoption is accelerating worldwide: Forbes calculated the compound growth rate of cloud computing at a staggering 19 percent, meaning that its market value will rise from USD 67 billion in 2015 to USD 167 billion in 2020. The Middle East is at the forefront of this trend. Experts forecast that by 2020, there will be a 440 percent increase in datacenter traffic in the region. It is only a matter of time before the cloud supports the whole world.

Read more: Huawei: The intelligent cloud for digitalization of the Middle East

Nokia says that 5G will be a key-enabler for what it is labeled as the 'Fourth Industrial Revolution' and that the next-generation technology has the power to completely transform societal norms in sectors such as manufacturing, transportation, energy and healthcare. Telecom Review managed to secure an exclusive interview with Head of Customer Marketing and Communications, MEA at Nokia, Joachim Wuilmet during GITEX Technology Week.

Read more: Nokia emphasizes 5G is now primarily the technology for industry and Internet of Things

BridgeWave Communications, a market leader in the development and deployment of high capacity microwave and millimeter wave backhaul and front-haul solutions, is set to accelerate its growth and footprint in the Middle East following the regional launch of its NAVIGATOR DT systems at GITEX Technology Week.

Read more: BridgeWave set to accelerate growth in the Middle East with introduction of new products at GITEX

Telecom Operators
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Mahindra Comviva has announced the launch of the MobiLytix Suite, a big data-driven mobile analytics solution that generates actionable customer insights. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.

The MobiLytix Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience. Its backbone is an analytical engine aimed at understanding the various events across a customer's lifecycle and helps develop strategies to maximize a customer's lifetime value. It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies. In addition, seamless, real-time and omni-channel execution of personalized contextual marketing promotions ensures faster go-to-market and helps operators realize incremental revenue opportunities.

Speaking on the launch, Manoranjan 'Mao' Mohapatra, CEO, Mahindra Comviva, said: ""Globally, operators are increasingly concerned about customer retention. They are also trying to monetize existing customers by cross-and-up selling additional services. With the MobiLytix Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights. With our MobiLytix product line, we expect to be a significant player in one of the fastest growing segment in the mobility space.""

Mahindra Comviva's MobiLytix suite enables operators to obtain real-time actionable insights with usage growth of about 5 percent. In addition, telecom operators can also get significant increase in the response and reach rates. The suite has multiple modules, comprising of Campaign Management, Winback, Churn Prediction, Interactive Notifications, Next Best Offer, Subscriber & Retailer Loyalty Solution, IRIS (Incremental Revenues through Incremental Sales) and Digital Care. MobiLytix suite is a highly scalable solution capable of supporting 20,000 transactions per second on a single deployment while executing more than 600 campaigns simultaneously.