Cloud adoption is accelerating worldwide: Forbes calculated the compound growth rate of cloud computing at a staggering 19 percent, meaning that its market value will rise from USD 67 billion in 2015 to USD 167 billion in 2020. The Middle East is at the forefront of this trend. Experts forecast that by 2020, there will be a 440 percent increase in datacenter traffic in the region. It is only a matter of time before the cloud supports the whole world.

Read more: Huawei: The intelligent cloud for digitalization of the Middle East

Nokia says that 5G will be a key-enabler for what it is labeled as the 'Fourth Industrial Revolution' and that the next-generation technology has the power to completely transform societal norms in sectors such as manufacturing, transportation, energy and healthcare. Telecom Review managed to secure an exclusive interview with Head of Customer Marketing and Communications, MEA at Nokia, Joachim Wuilmet during GITEX Technology Week.

Read more: Nokia emphasizes 5G is now primarily the technology for industry and Internet of Things

BridgeWave Communications, a market leader in the development and deployment of high capacity microwave and millimeter wave backhaul and front-haul solutions, is set to accelerate its growth and footprint in the Middle East following the regional launch of its NAVIGATOR DT systems at GITEX Technology Week.

Read more: BridgeWave set to accelerate growth in the Middle East with introduction of new products at GITEX

Telecom Vendors
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Mahindra Comviva, the global leader in providing mobility solutions, announced the launch of MobiLytix Centralized Communication Manager, a unified, intelligent and analytically driven communication platform that help operators to manage real time life cycle triggers and ensure their engagement with their customer is relevant, holistic and multi- channel.

Due to increasing complexity in the telecom space operators deployed a number of customer facing communication tools and service alerts. However, until now these tools operated in a silo-ed structure and lacked actual integration, which led to patchy and irrelevant engagement with customers. MobiLytix Centralized Communication Manager provides a centralized communication platform that streamlines customer's interaction with operator tools and systems, which has a positive impact on customer experience and operator revenues.

Speaking on the occasion of the launch, Amit Sanyal, Business Head, Consumer Value Solutions, Mahindra Comviva said: "In today's highly competitive telecom landscape, it is imperative to drive customer experiences that are timely, relevant and contextual. However, with legacy systems still in place, today's operator to customer engagement lacks coherence, clarity and timeliness. We are happy to introduce our new offering MobiLytix Centralized Communication platform which ensures that operators have a holistic view of customer engagement across various systems and tools. This helps operators to bolster revenues through better targeted offers and enables self-discovery for customers at the same time."

Mahindra Comviva's Customer Value Solutions has over 40 deployments in 25 countries across the globe and empowers over 250 million customers. Its MobiLytix Suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytix suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction.