Cloud adoption is accelerating worldwide: Forbes calculated the compound growth rate of cloud computing at a staggering 19 percent, meaning that its market value will rise from USD 67 billion in 2015 to USD 167 billion in 2020. The Middle East is at the forefront of this trend. Experts forecast that by 2020, there will be a 440 percent increase in datacenter traffic in the region. It is only a matter of time before the cloud supports the whole world.

Read more: Huawei: The intelligent cloud for digitalization of the Middle East

Nokia says that 5G will be a key-enabler for what it is labeled as the 'Fourth Industrial Revolution' and that the next-generation technology has the power to completely transform societal norms in sectors such as manufacturing, transportation, energy and healthcare. Telecom Review managed to secure an exclusive interview with Head of Customer Marketing and Communications, MEA at Nokia, Joachim Wuilmet during GITEX Technology Week.

Read more: Nokia emphasizes 5G is now primarily the technology for industry and Internet of Things

BridgeWave Communications, a market leader in the development and deployment of high capacity microwave and millimeter wave backhaul and front-haul solutions, is set to accelerate its growth and footprint in the Middle East following the regional launch of its NAVIGATOR DT systems at GITEX Technology Week.

Read more: BridgeWave set to accelerate growth in the Middle East with introduction of new products at GITEX

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Nokia unveiled new machine learning capabilities and expertise to help service providers strengthen the digital customer experience.

Designed to help service providers improve business processes and deliver greater value to subscribers, Nokia's new solutions include Nokia Autonomous Customer Care and Nokia Cognitive Analytics for Crowd Insight software, and the Nokia Analytics Office Services suite, each targeting high-growth segments of the software and services market.

"Zero Touch" Nokia Autonomous Customer Care
Nokia Autonomous Customer Care software targets the customer interaction market, the fastest-growing sub-segment of customer care, forecast to increase by nine percent a year to reach 1.486 billion USD in sales by 2020, according to Analysys Mason. Available in Q3, Nokia Autonomous Customer Care software provides customers deep machine learning capabilities that help them resolve service-impacting issues, before they ever happen.

Building upon Nokia's deep digital network and services expertise, Nokia Autonomous Customer Care software offers interactive care bots with natural language processing (NLP) capabilities and Nokia Bell Labs machine learning algorithms. It is the first autonomous care solution developed based on extensive telecommunications industry experience and know-how.

Nokia Autonomous Customer Care has the capability to predict and resolve service-impacting issues so that corrective actions happen before they impact customers. It also interfaces with consumer intelligent assistants, such as Apple Siri, Amazon Alexa, Microsoft Cortana, and Facebook Messenger and other popular social platforms, allowing subscribers to use natural language and the channel of their choice to troubleshoot and request services without being put on hold.

Nokia Bell Labs reviewed the performance of Nokia Autonomous Customer Care in a tier-one service provider network. It found that the machine learning capabilities could predict and resolve up to 70 percent of residential issues that would lead to service disruptions before the subscriber is ever aware of a problem. Other Nokia data found the software could handle up to 80 percent of care issues without customer support agent intervention when subscribers use interactive bots, significantly reducing the number of help desk calls, customer support requests and contact center workloads.

Nokia Cognitive Analytics for Crowd Insight
Part of Nokia's comprehensive Customer Experience Management (CEM) portfolio, Nokia Cognitive Analytics for Crowd Insight is a new software application using Nokia Bell Labs' machine learning algorithms to track and analyze the aggregate movement of subscribers using real-time network data instead of GPS or application data. This allows for more frequent updates and larger sample sizes to give precise, timely movement information, and can leverage Nokia network analytics installed base in more than 200 customers. The software optimizes itself over time, continually building a more accurate and complete profile of subscriber crowd activity.

Nokia Cognitive Analytics for Crowd Insight opens additional revenue streams by allowing service providers to operationalize their data, such as helping retailers identify the best high-traffic areas for new stores; allowing municipalities to identify the optimal location for a bus stop; or helping advertisers determine the appropriate content for digital billboards based on subscriber travel patterns at any given period in time. In a recent evaluation, one customer achieved a 40 percent increase in shopping mall traffic from nearby neighborhoods due to tailored campaigns based on Crowd Insight data. Nokia Cognitive Analytics for Crowd Insight will be available in Q3.

Nokia Analytics Office Services
Available today, the Nokia Analytics Office Services suite addresses the growing need for analytics experts, including data scientists, that are in short supply. The analytics services market is growing at seven percent a year and expected to reach 1.613 billion USD by 2020, according to Analysys Mason. The comprehensive suite is designed to help service providers understand how to use analytics to improve customer experience, monetize services, run better Service Operations Centers, tap into the expertise of world class data scientists and automate their networks.