Riverbed, an American IT company that develops products to improve application performance across wide area networks (WANs), recently commissioned a study surveying 1,000 IT decision makers globally to explore the impact legacy and next-generation networks have on cloud adoption and digital transformation. Telecom Review discussed the findings with Charbel Khniesser, Riverbed's Regional Presales Director for Middle East, Turkey and North Africa.

Read more: Riverbed: SD-WAN essential for building next-generation networks

UAE telecom provider “du” (EITC) has over ten years’ experience dealing with multiple partners from various industries. Bundling everything together that those partners bring to the table means du can give its customers the best value for money and significantly improve processes, said du’s chief commercial officer, Fahad Al Hassawi, speaking to Telecom Review.

Read more: Partnerships benefit customers, says du CCO

Saudi Arabia is going through rapid transformation, according to Deemah AlYahya, CEO of Saudi Arabia’s National Digitization Unit (NDU), a government arm mandated to accelerate efforts to achieve Saudi Vision 2030 objectives, an initiative to diversify the kingdom’s economy away from oil dependence. This transformation, Ms. AlYahya said, will require collaboration, open data sharing and injecting innovation into citizens.

Read more: Saudi NDU CEO: 'We want to inject innovation into citizens'

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Huawei's brand love and reputation as a company has been growing from strength to strength in the Middle East, proven by the latest YouGov 2017 Brand Index Rankings. For the second consecutive year, Huawei has secured rank 3 in the UAE Top Index Improvers list, with a significant improvement of 50% in its index scoring. In the Kingdom of Saudi Arabia, Huawei ranks second place, with an index improvement of 87%. By consistently enhancing its brand reputation and scoring year on year, Huawei has been winning a firm foothold and recognition in the region.

The Index Rankings show the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The ‘brand health' ranking takes into account consumers' perceptions of each brand's quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

"The Huawei Consumer Business Group is committed to delivering intelligent devices that anticipate users' needs and fit more organically into the way people work and live," says Gene Jiao, President of Huawei Consumer Business Group, Middle East & Africa. "Looking ahead, Huawei expects to spur continued growth as the company pushes its devices further through innovations in artificial intelligence and machine learning that will drive the new ‘smart era' forward."

Huawei recently signed a memorandum of understanding with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to its users. The partnership is a further testament to Huawei's commitment to spearheading cultural and technological innovations for its consumers in the region.

As a favourite brand of consumers, Huawei offers value, excellence and reliability across its comprehensive range of products to meet the needs of the most demanding global users. With a core focus on innovation and consumer experience, Huawei has been pooling together the best R&D minds from around the globe to build global innovation capacity and create products and services of the utmost quality and unrivalled excellence.

With 30 years of innovation as a brand, Huawei continues to top the list of a number of global agencies. Fortune 500 included Huawei among its top global 100, ranking 83rd with a revenue of $78.51 billion. Huawei also ranked number 49 in the 2017 BrandZ Top 100 Most Valuable Global Brands and number 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.