An interesting fireside discussion occurred between Toni Eid, Founder of Telecom Review Group and Masood Mohamed Sharif Mahmood, CEO of etisalat by e& during the 17th edition of the Telecom Review Leaders' Summit. The conversation centered around the changing landscape of the telecommunications industry and how businesses can position themselves to thrive in the future. Mahmood shed light on the telco market's opportunities and challenges.
The Importance of Exploring Diverse Perspectives
Mahmood emphasized the importance of telco companies exploring diverse perspectives, recognizing that telecommunications is only one facet of a larger spectrum. He emphasized the importance of developing a strong network and implementing seamless ideas to meet the changing needs of consumers. According to Mahmood, it is critical to develop a comprehensive platform and ecosystem based on extensive research. It goes beyond traditional components such as fiber lines, fixed lines, or voice services; instead, it involves packaging everything into a unified experience.
This approach offers several benefits, including fostering innovation and adaptability, improving the consumer experience through a strong network and seamless ideas, and creating a comprehensive platform and ecosystem that goes beyond conventional services. Mahmood emphasizes the significance of meeting diverse consumer needs by tailoring services and employing a research-driven strategy to make informed decisions. By embracing a broader spectrum, telco companies can position themselves to stay ahead of technological advancements, reach a wider audience, and remain relevant in the dynamic telecommunications landscape.
AI’s Prominent Rise
The discussion yielded several important insights, one of which was Mahmood's observation about the surge of interest in artificial intelligence (AI). He noted that interest in AI is growing, but he also identified a flaw in the focused strategy for realizing its full potential. Mahmood believes AI has the potential to completely transform the telco sector, but he also emphasizes the need to confront obstacles head-on with core competencies.
The benefits of this perspective include the recognition of AI's potential to revolutionize the telco industry, promoting a more nuanced and strategic approach. By confronting challenges directly and leveraging core competencies, telco companies can harness AI effectively, leading to enhanced efficiency, innovative solutions, and sustainable growth in the rapidly evolving telecommunications landscape.
The Introduction of ‘EASE’
Additionally, Mahmood highlighted the introduction of ‘EASE’ (Etisalat by e& Autonomous Store Experience). This innovative project, which is the first autonomous telecom store in history, is redefining the way that customers shop by utilizing cutting-edge technologies and artificial intelligence (AI).
The benefits of this pioneering initiative include redefining the retail landscape, offering customers a technologically advanced and seamless shopping experience. By integrating AI into the retail space, 'EASE' not only showcases the potential for transformative advancements in customer service but also positions Etisalat as an industry leader in embracing and implementing cutting-edge technologies.
In summary, the fireside chat offered insightful information about the telco market's future. Mahmood's innovative thinking, focus on customer-focused services, and dedication to forward-thinking methods heralds a revolutionary journey for etisalat by e&.