The pandemic has changed the very nature of the global business ecosystem and has left us with an economic future that has never been more ambiguous. Telcos have learned a great deal from the challenges that were brought about by the pandemic and have placed an even greater emphasis on digital transpormation and innovation.

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Zain KSA has been labelled as the Kingdom’s preferred digital services provider following the great achievements the operator has made throughout its journey. In an exclusive interview with Eng. Sultan Bin Abdulaziz Aldeghaither, CEO, Zain KSA, Telecom Review delved into the operator’s main accomplishments that encompass most importantly having the fourth largest 5G network in the world and the largest in the Middle East, Europe and Africa.

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It is no surprise that the industry was dealt an immense blow as soon as COVID-19 hit. Operators and vendors alike, across the world, have had to deal with (or are currently dealing with) an immense burden due to widespread lockdowns and the rise in remote working and learning. This has caused a great deal of pressure on networks everywhere. However, companies have been quick to realize that this may just be the right time to leverage emerging technologies to ensure business continuity and minimize the disruption of business operations.

Read more: Nokia MEA’s CTO talks about 5G, AI, ML and post-pandemic digital transformation

COVID-19 updates

Dubai Mall retailers have been offered an e-commerce solution in an effort to support the retail industry amid COVID-19 and its impact on businesses.

Emaar Malls, the Dubai-based retail company, has joined forces with the regional e-commerce website in order to launch a virtual store for Dubai Mall. The virtual store will enable customers to shop online for products which would normally be available at the Dubai Mall, accounting for over 1300 stores.

Emaar Malls has stated that, alongside this initiative, retailers will be able to list their products on, another online asset.

To be part of this initiative, Dubai Mall retailers will be able to opt-in to the service via and Namshi. The platforms will inherently coordinate with the tenants on inventory-related queries.

Additionally, the initiative will allow for a free and cashless delivery service on a daily basis throughout the entirety of the UAE which is in line with the current pandemic’s internationally recognized guidelines, encouraging further social distancing.

An Emaar Malls spokesperson stated, “Unprecedented challenges call for innovative, collaborate and bold measure.”

Adding that, “The COVID-19 situation and its impact on the global economy call for us to rally our strengths and identify new measures that take into consideration the social and economic realities.”

A Dubai Mall spokesperson said, “This will particularly benefit SMEs and start-ups that do not have an active online presence as well as larger retailers who now have an added channel to drive sales.”

“We have been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges. We expect to announce further major partnerships with large malls shortly,” said a spokesperson from