Not long ago, satellite television was being written off as an outdated medium of consuming content that would not survive the digital age. Orbit Showtime Network - OSN, is a long-standing satellite provider serving the MENA region for almost 25 years. OSN welcomed Patrick Tillieux as chief executive officer just over a year ago. Since his appointment, he has made profound changes to OSN, to which he refers as a “radical evolution” of the company. Tillieux has a much more positive approach towards satellite TV. He believes that there is still potential in the market and intends to continue work on both traditional and digital methods of consuming content.

Read more: OSN’s visionary CEO drives a radical evolution of the company

Virgin Mobile Middle East and Africa, the GCC’s only mobile provider with multiple live operations and millions of active customers, has a proven track-record of delivering outstanding mobile experiences to customers across the region. The company operates in the region under two brands: Virgin Mobile and FREiNDi Mobile. Telecom Review sat down with Erik Dudman Nielsen, founder and CEO of Virgin Mobile MEA, to talk about the company’s success in some of the region’s most mature markets and to gain greater insight into what makes their services truly outstanding to their customers.

Read more: Virgin Mobile MEA CEO talks strategy, data and tackling challenges

For more than 140 years, Ericsson has been continuously at the forefront of innovation. The tech giant has been a key player in the MEA region with its outstanding network infrastructure, dependable services and ability to understand and capitalize on the latest industry trends.

Read more: Ekow Nelson reflects on Ericsson’s 5G journey in MEA region

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Influential decision-makers from Dreamworks, Hasbro Studios, Fox International, NBC Universal, Australia's FremantleMedia, ITV studios, Talpa, Dailymotion, Qatar's beIN network, the European Broadcasting Union and a host of other major Hollywood and Bollywood studios, worldwide production houses, IPTV and direct broadcast satellite providers, ad agencies, on-demand and OTT providers, and cloud-based TV network broadcasters will discuss the future of TV viewing across the MENA region at CABSAT 2016.

As part of its industry-shaping remit, CABSAT 2016, the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), will feature the all-new Content Congress - a holistic, state-of-the-industry dissection presented by CABSAT, NAB Show and the former's new Content Marketplace offering.

With growing connectivity across the MENA region reshaping consumers' viewing habits, an idle traditional TV advertising market and abundant alternative revenue streams in digital advertising and pay TV services, the Content Congress will host 16 sessions featuring more than 40 renowned voices from regional and global media houses.

The gathering will debate disruptive technologies, the transition to digital broadcasting and monetising multi-platform services in a MENA media market where entertainment and media spend is expected to reach US$66 billion by 2018 according to forecasts by the global analyst division of Pricewaterhouse Coopers, Strategy&.

""TV has evolved and with greater mobility through the increased use of connected devices and viewers increasingly exploring optimised content delivery platforms, the MENA region's filmed and audio entertainment market is undergoing transformational change,"" said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre (DWTC).

""CABSAT is staying ahead of that transformation by providing a platform where international game-changers and regional start-ups explore the disruptive, immersive technologies that are creating the next generation of multi-screen viewing experiences.""

Under a primary theme of 'The Future of Television in a Connected World', the Content Congress presented by CABSAT, Content Marketplace & NAB Show will be opened by Eric Ellenbogen, Co-Head of Dreamworks Studios, delivering a session on how OTT platforms will change traditional broadcasting over the next 10 years.

""I'm excited to be a first-time participant at CABSAT and look forward to sharing updates on behalf of DreamWorks Animation - the newest global player in the family entertainment 'TV everywhere' space - with the region's leading media industry names and entities,"" said Ellenbogen. ""With the anticipated spend of emerging regional streaming services added to the expected US$7 billion-plus programming spends by Hulu, Amazon and Netflix alone in 2016, the Content Congress will dissect the future of a forever altered TV ecosystem.""

Other confirmed speakers include David Butorac, CEO, OSN; Mohamed Burhan, CEO, CNBC Arabia; Sanjay Raini, GM, Fox International; Dr. Raed Khusheim, CEO, Selevision; Stephen Davis, Chief Content Officer, Hasbro Studios; Jean Philip De Tender, Director of Media, European Broadcasting Union, Jamal Sharif Chairman, Dubai Film & TV Commission; Paul Baker, Executive Director Film & TV Services, TwoFour54; Marc Eychenne, Vice President International Content, Dailymotion; and Emeka M'ba, Director General, National Broadcasting Commission of Nigeria, amongst others.

All Content Congress attendees will also receive exclusive state-of-the-industry reports worth USD$3,495 on 'Disruptive Technologies and Business Models in the MENA Media & Entertainment Market' prepared by Frost & Sullivan, the Knowledge Partner for CABSAT 2016.

The core CABSAT 2016 exhibition is open free-of-charge to business and trade visitors from 10am to 6pm on Tuesday 8 and Wednesday 9 March, and 10am to 5pm on Thursday 10 March. Visit www.cabsat.com or www.cabsat.com/markletplace to find out more or book a Content Congress seat.

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