The online magazine Transformation Beats produced by the advisory firm goetzpartners has received the German Brand Award 2017 for successful brand management. The magazine launched in fall 2016 has quickly become the go-to platform for the forerunners and drivers of digital change. The content-marketing platform earned a special mention in the category Industry Excellence Branding, Corporate Services and finished in third place in the competition. The award ceremony was held yesterday, June 29, in Berlin.
"We are really excited about this award. It clearly shows us that Transformation Beats has struck a chord with companies and executives," said Ines Bieger, the Director Marketing & PR at goetzpartners. "It also gives us fresh motivation to continue addressing the most critical trends and questions regarding strategy, M&A and transformation."
The German Brand Award was presented for the second time to honor the best work - and has already become a highly coveted must-have in the German brand landscape. The award competition is organized by Designinstanz Deutschlands. The jury is made up of highly respected, independent business and academic experts. The award is presented in three competitive classes. The headline category is Industry Excellence in Branding and honors exceptional cross-industry brand management. The competition has already had a huge impact as 900 award submissions and gross media coverage of more than 70 million contacts in its first year, 2016, demonstrate.
Transformation Beats - the platform of digital change
The online magazine www.transformationbeats.com is the centerpiece of goetzpartners' content-marketing campaign for the area of transformation. Entrepreneurs, CxOs and managers can experience live how changes are proposed and carried out. Using interviews, best practices and feature stories, the magazine introduces its readers to the key thinkers and influencers in the areas of transformation, digitalization and innovation. The protagonists' experiences provide target groups with ideas for their own change projects.
Transformation Beats is supported by freelance journalists. Guest writers contribute to it as well. The magazine is published in German and English.