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Etisalat announced the launch of eLife Ultra, the next generation portfolio of home internet plans, designed to meet UAE families’ home connectivity and digital needs, delivering world-class internet speeds combined with the best 4K and HD TV channels and a range of digital benefits.

Families today have moved beyond just home internet and TV content, with the pandemic changing the way people consume services and go about their digital lives. With this in mind, Etisalat introduced the eLife Ultra portfolio that aims to address these changing needs and embrace the digital future for families in the UAE.

Khaled ElKhouly, chief consumer officer of Etisalat, said, “The new portfolio of services from Etisalat is testimony to our commitment to both address the diverse needs of families in the UAE and enable the UAE to become a ‘Giga Nation’ by making Giga speeds much more accessible. This is also in line with our strategy to ‘Drive the digital future to empower societies’, transitioning from a service provider to becoming a curator of digital experiences, delivering the most engaging content and services with the best-in-class home internet speeds. The new elife Ultra range of plans will bring incredible value to families with the ability to stream the best of entertainment, play games and enjoy hi-res quality music, along with the simplicity of shopping from home.”

The eLife Ultra portfolio launches with three plans: eLife Ultra Starter, eLife Ultra Sports, and eLife Ultra Fusion.  The entry-level package, eLife Ultra Starter offers subscribers high speeds of 500Mbps available at AED 429 while eLife Ultra Sports at AED 699 comes at a speed of 750Mbps. At AED 999, the all-new eLife Ultra Fusion with 1Gbps affordably introduces Giga speeds and includes the complete OSN and beIN ULTIMATE line-up.

To celebrate the launch of these first-of-its-kind plans in the UAE, eLife Ultra will also be launched with a free limited-time speed boost promotion of an additional 250Mbps on eLife Ultra Starter and Sport.  This promotion will increase the standard speed of the eLife Ultra Starter to 750Mbps and eLife Ultra Sports to 1Gbps.

eLife today is the most popular entertainment service offering a wide range of TV content to viewers from all around the world and the new plans further expand this with the inclusion of STARZPLAY and Amazon Prime into the core offering. The new benefits in the portfolio also include free food delivery with Etisalat’s award-winning Smiles app.

Existing eLife customers have the opportunity to upgrade to the new eLife Ultra plans to enjoy these new home Internet speeds, superior TV content and digital entertainment services.

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