Flytxt, a fast growing customer data analytics software company, announced that it has entered into an agreement to deploy its Customer Value Management (CVM) solutions for Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa. Flytxt, through its CVM solutions, will deliver deeper customer insights to enhance customer experience and revenue for Zain Group operations.

Read more: Zain partners with Flytxt to enhance customer experience

Ooredoo is the fastest-growing of any of the major telecoms brands in the region, rising in value 48 percent from 2016-2017 and featuring in the top 50 telecoms brands in the world, according to a new report by leading valuation and strategy consultancy Brand Finance.

Read more: Ooredoo named as one of world’s top 50 telecoms brands

GENBAND, a leading provider of real time communications solutions, announced that UAE-based telecommunications service provider du has selected GENBAND's Network Functions Virtualization (NFV) Session Border Controller (SBC) to provide industry-leading interconnect applications, enabling seamless connectivity between disparate communications networks, a first in the Middle East. The geo-distributed Virtual Network Function (VNF) SBC running in du's cloud will combine with GENBAND's Advanced Media Software (AMS) on the Q50 platform in a hybrid deployment environment, offering the service provider high network resiliency and the opportunity to future-proof its network via a seamless evolution path to a fully virtualized cloud environment.

Read more: du selects GENBAND’s NFV Session Border Controller (SBC) for high scale interconnect applications,...

At Mobile World Congress, Saudi Telecom Company (STC) and Cisco announced that they have signed a three-year managed services agreement to transform STC's core network and operations, and prepare it for the digital era. The long-term contract delivers the full functionality of a Service Provider-grade Network Operating Center (NOC) to support STC's drive to introduce new services, improve customer experiences and enhance network agility and performance.

Read more: STC and Cisco Sign Managed Services Agreement to Drive Network Capabilities for Digital Era

Etisalat Group and Ericsson have signed an agreement to deploy the first-of-its-kind Unified Delivery Network (UDN) platform across the Middle East.

Read more: Etisalat Group and Ericsson establish strategic partnership for the first Unified Delivery Network...

Her Excellency Dr. Aisha Bin Bishr, director general, Smart Dubai Office, successfully delivered a keynote speech at the Mobile World Congress in Barcelona. In her talk, Dr. Bishr spoke about the basic techniques and innovations that can be utilized in the future of smart cities. Speaking at the Ministerial program held on the sidelines of the congress, she urged that no time should be wasted in the use of modern technology, especially for efforts directed towards the transformation process of becoming a smart city.

Read more: Dr. Aisha Bin Bishr delivers keynote speech at Mobile World Congress in Barcelona

Ghassan Abdul Wahab Itani, CEO of Integrated Telecom Company (ITC), the leading Information and Communications Technology Company confirmed that the company took it upon themselves to contribute with the Saudi community in working to achieve everything needed for the Vision 2030, which will help to enhance and grow the country’s economy.

Read more: ITC’s CEO: MCIT and CITC’s efforts raised the level of services at the ICT sector

Zain Group announces its recognition as a winner of the GSMA's "Outstanding Contribution to the Mobile Industry Award" for 2017. The award was presented to Zain Group and four other mobile operators Asiacell, Deutsche Telekom, Turkcell and Vodafone on 26 February 2017, the eve of Mobile World Congress, at the GSMA's annual Welcome Dinner at the Palau de la Música Catalana in Barcelona, in the presence of His Majesty, King Felipe VI of Spain.

Read more: Zain Group honored with “Outstanding Contribution to the Mobile Industry Award” for 2017 by the GSMA

Zain Saudi Arabia and Nokia signed an Memorandum of Understanding to work together on developing 5G and define a clear path toward building the next-generation ultra broadband networks in Saudi Arabia. Both companies will combine their expertise to develop use cases, requirements and deployment scenarios for 5G technologies. The MoU was signed by Zain Saudi Arabia CEO Mr. Peter Kaliaropoulos and Ashish Chowdhary, Nokia’s chief customer operations officer, at the Mobile World Congress 2017 in Barcelona.

Read more: Zain Saudi Arabia and Nokia collaborate on 5G and IoT development toward transforming Saudi Arabia

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