2015 marked a fantastic year of accomplishments and development, especially for touch, the leading mobile telecommunicationsand dataoperatorin Lebanon. The company, which is managed by Zain group, the pioneering mobile and data services operator in the Middle East and North Africa group, has taken the market by storm, reaching an all-high of 53.8% in terms of market share. Touch has significantly strengthened its stance as a leader and as the Lebanese people's preferred network operator. The company sealed 2015 with a groundbreaking 81% of the total share of new customer acquisitions for the year. The operator now serves a total of more than 2.27 million customers, 68% of which are data subscribers.

Read more: touch's phenomenal timeline promises a connected new world

Since your vision is customer first, in what way are you increasing customer trust and satisfaction?
As management, one of the most important themes we have been pushing across the organization is the theme of enhancing customer experience; and therefore, we focus on all the touch points with the customer. For example, for our consumer side of the business we focus on enhancing the performance of our call centers and sale offices - so both infrastructures. And over the last two years, we have invested heavily in enhancing our interaction with our customers through digital channels - through our Twitter account and Facebook, you name it. We have seen an increased reliance for customers on these digital channels to an extent that STC now is one of the pioneers not only in the region but also on a worldwide scale as it relates to how telcos are supporting their customers through digital channels.

Read more: Saudi Telecom Company: Digitization, innovation and transformation

Oordeoo is set to demonstrate a range of innovative solutions and services at the upcoming Mobile World Congress 2016. The innovative mobile company will use its presence at the event to highlight the incredible progress it has made in updating and optimizing networks in the Middle East, North Africa and Southeast Asia, as well as the range of solutions that Ooredoo companies are delivering over these next-generation networks.

Read more: Ooredoo to demonstrate cutting-edge mobile technology at Mobile World Congress 2016

5G is one of the most anticipated technology breakthroughs, and will be high on the agenda at Mobile World Congress 2016. Therefore, racing to get ahead and get a grip on the technology as soon as possible, U.S. operator AT&T has followed the footsteps of its rival Verizon by announcing plans to trial 5G later in 2016, revealing partnerships with Ericsson and Intel to further develop the technology for use.

Read more: AT&T races against Verizon to develop 5G for 2016 trials

KT and Nokia recently conducted the industry's first eMTC field trial, reiterating their commitment to foster a connected world powered by future-ready telecommunications technology. The trial was conducted on KT's LTE network using Nokia's Flexi Multiradio 10 Base Station, wherein eMTC utilized only 1.4MHz of the full 20 MHz LTE system, leaving the remaining spectrum free for normal LTE traffic. The trial marks an important milestone for the Internet of Things, allowing for coexistence with the existing LTE network as well as providing extended coverage.

Read more: KT, Nokia conduct world's first eMTC field trial on LTE network

More Articles ...

Advertisement