Typography

We stumble across digital content whenever and wherever we are browsing the internet and it comes in many forms, from text and audio and videos files, to graphics, animations, and images. A big consumer of digital content is social media channels where people get to upload the videos the express their best moments with family and friends.

Social media usage has amassed into record highs in the Middle East, especially in countries such as the UAE which has the highest social media penetration ever. In the Kingdom of Saudi Arabia, social networking plays an important role in the lives of Saudi Arabians and its usage has expanded rapidly over the last few years. The nation has been recording a higher year-on-year growth excessively every year. All these indicators and more reflect the vital role of social media in the Middle Eastern’ life.

We live in a fast-paced world and we are racing against the clock to produce appealing video content and share it as soon as possible on our social media accounts. Carrying a DSLR camera all the time around and about is not feasible, so having a smartphone that is provided with the best-in-class camera has become an indispensable component to cater to our online needs.

Smartphone makers the likes of Huawei understand this need and take it into consideration in each and every smartphone product – which was manifested in the launch of HUAWEI Mate 20 Pro. This smartphone features the world’s first Leica Triple Camera with Ultra-Wide Angle Lens. It also boasts AI filmmaking and a suite of features that support the more demanding video production processes.

The HUAWEI Mate 20 Pro is equipped with a 40MP main camera, a 20MP ultra wide-angle camera, and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths (equivalent to the performance a 16-270mm zoom lens), enabling it to mimic the results from professional cameras.

Cinematic aspect ratio

HUAWEI Mate 20 Pro supports video capture in ultra-wide 21:9 resolution—the same aspect ratio used by cinemas worldwide. A 21:9 resolution looks a lot more expansive, professional and movie-like.

AI color video mode

Lenses have different focal length, and each excels in its own area, producing various image effects. The HUAWEI Mate 20 Pro features an AI Color video mode. Using AI, the smartphone can isolate human subjects and desaturate the colors around them to dramatically highlight the person.

AI portrait mode

Color and filters are the most fundamental and essential elements of video. The proper use of colors enables a creator to establish an emotional connection with the audience and express his or her intentions in the most straightforward way.

The Portrait mode delivers background bokeh effect and high sharpness Focus on an element of image with minimal distortion. The shallow depth of field created through a wide aperture produces a bokeh that adds a dreamy quality to the final shot.

AI Spotlight Reel

HUAWEI Mate 20 Pro ships with Spotlight Reel, a feature that identifies clips with a shared theme and auto-generates a 10-second montage. For instance, with footage shot during a celebrity meet-and-greet, this feature can isolate clips that feature only the celebrity and produce a video focused only on the star, amongst many other features.

Smartphones are only as good as the camera software they use. To get good quality video, users must have full control over the settings of their smartphone’s camera, and more importantly, a camera that is shipped with excellent of AI modes that guide users and find the best shooting mode for them.