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Saudi Telecom Company (stc) announced it is partnering with MATRIXX Software to drive continued growth for its Jawwy brand. stc Solutions is the prime contractor for this project and system integrator Celfocus has been selected for delivery.

As a digital-first solution, Jawwy represents the future in consumer mobility by delivering a rich and unique customer experience, anchored on a future-ready 5G digital stack capable of powering digital customer engagement at scale.

By deploying the MATRIXX Digital Commerce Platform, Jawwy will have the ability to digitalize customer engagement, simplify customer journeys and provide better and more comprehensive experiences. stc recognized the importance of evolving the Jawwy offerings to keep pace with their mobile-savvy customers. MATRIXX has proven success bringing customers into production quickly and cost-effectively, thereby enabling providers to launch tailored products and services.

“Partnering with stc, stcs and Celfocus to transform Jawwy’s offerings to provide their customers with a truly mobile experience is an exciting opportunity. To successfully compete in today’s market, mobile operators have to offer their customers creativity, control and transparency. We are proud to be at the core of Jawwy’s commitment to providing its customers with a truly innovative digital service,” said Dave Labuda, founder and CEO, MATRIXX Software.

stc Solutions (stcs) will be leading the engagement by overseeing all phases of this digital transformation project and ensuring its success. stcs’s unique values and strong commitment will enable Jawwy to improve its operational performance, better serve its customers and explore avenues for growth in the telecom and other industries.

“There is no doubt we are living the digital evolution era. Our government has identified the digital component as a key pillar in Vision 2030 for a better quality of life. The private sector players strive to offer the best digital experiences to their customers. stcs is committed to providing innovative digital services to our customers. We are very proud to be leading Jawwy digital transformation engagement that will give our customers a world-class experience. We are confident that, with stc, Celfocus and MATRIXX, this unique engagement will result in a model project in the region,” said Omer Alnomany, CEO of stc Solutions.

Designed and built for the modern era, the multi-patented, award-winning MATRIXX Digital Commerce Platform enables a digital-first reinvention of telco. Harnessing a cloud native architecture, it allows operators to scale a new generation of services quickly and effectively while ensuring the high availability of distributed systems. Built to scale for digital, 5G and IoT services, the MATRIXX Digital Commerce Platform provides operators the agility and elasticity needed to compete and win now and in the future.

Paulo Trigo, CEO, Celfocus commented, “Celfocus’ participation in this innovative and ambitious program aims at delivering an extensive transformation of Jawwy’s digital channels and integration. With a modern architecture design, Jawwy’s business teams will benefit from greater agility and autonomy while ensuring the efficiency and reliability required by technology teams.”

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