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Hicham Siblini, the visionary CTIO of Asiacell, leads the company's technological innovation with a wealth of experience. In an exclusive interview with Telecom Review, he focused on network infrastructure, digital transformation, and cutting-edge solutions that are driving Asiacell to excellence.

 What are the challenges and achievements of building such a powerful network in Iraq?

Asiacell overcame challenges in building Iraq's telecom network, addressing security concerns and regulatory complexities. Our determination led to remarkable milestones, with 4G+ coverage in all governorates, reaching 99.06% of the population. Continuous investment in technologies like VoLTE and IoT has positioned us as pioneers, delivering top-notch data services nationwide.

Asiacell was the first to launch 4G LTE services in Iraq. Why was there a delay when introducing 4G in Iraq? How has the introduction of 4G impacted the telecommunications sector's development and the economy?

As the first to launch 4G LTE services in Iraq, Asiacell overcame delays in 4G adoption. Despite regulatory challenges, our proactive approach has been a game-changer, propelling the telecommunications sector's growth. Introducing 4G technology has not only enhanced connectivity but also acted as a catalyst for economic advancement, fostering innovation and efficiency across industries for positive economic outcomes in Iraq.

How is Asiacell preparing for 5G readiness and the potential use cases in Iraq?

Asiacell is actively preparing for 5G readiness through trials, tests, and collaboration with regulators, vendors, and partners; achieving speeds showcases our commitment. By collaborating with the Communications and Media Commission (CMC) to secure necessary spectrum and licenses, we're exploring potential use cases like smart cities, agriculture, healthcare, education, transportation, and industry to usher in a new era of connectivity.

How can Asiacell incorporate AI as a new driving force in its technological operations?

AI integration at Asiacell is a strategic move to enhance network performance, customer experience, and business efficiency. AI monitors, analyzes, and optimizes network parameters, ensuring traffic, capacity, quality, and reliability are at their peak. Personalizing products and services based on customer behavior, automating processes, and innovating new solutions are all part of our AI-driven approach, positioning Asiacell at the forefront of technological innovation.

What distinguishes Asiacell’s eSIM service, and what benefits does it offer?

Asiacell's eSIM service revolutionizes activation without physical insertion, offering compatibility with various devices. It allows seamless plan switching and multiple SIM card use on a single device, ensuring robust security measures against theft and unauthorized access. Users enjoy flexibility across devices and international usage, eliminating roaming charges. Asiacell's eSIM blends advanced technology with user convenience for a comprehensive communication solution.

How does the company navigate the dynamic and competitive market to leverage technological resources effectively?

Our strategy is rooted in rigorous market research to understand trends and customer needs. We maintain a proactive stance by investing in emerging technologies and launching products aligned with market demands. Continuous monitoring and evaluation ensures the effectiveness of our initiatives, allowing for adaptation to market dynamics. This commitment to strategic agility and improvement positions us to thrive amidst competition, sustaining our edge in the technological landscape.
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