Staying ahead in today’s connectivity landscape requires innovation, agility, and a strong global presence. Telin, a leading international telecommunications provider, is leveraging its expertise to differentiate itself in an increasingly competitive market. From expanding into emerging markets to harnessing the power of artificial intelligence (AI), cloud computing, and 5G, Telin is actively shaping the future of digital connectivity to transform the way the world connects.
In an exclusive interview with Telecom Review during Capacity Middle East 2025, Kharisma, Chief Commercial Officer at Telin, discussed how the company is aligning its innovative and proactive strategies with the digital economy’s requirements and trajectory.
How does Telin differentiate itself in the highly competitive global ICT market, and what strategies are in place to expand its presence in emerging markets?
Telin differentiates itself by continuously providing market insights and presenting innovative approaches to business. We have successfully applied this strategy across multiple portfolios. One key initiative is our digital marketplace platform, NeuTRAFIX, which caters to voice and mobility services. This has allowed us to maintain profitability in the declining voice industry by digitizing our services.
Additionally, we are pioneering a new connectivity route that bypasses the South China Sea, linking intra-Asia and connecting Asia to the U.S. through the Pacific Ocean. This initiative enhances network resilience and offers alternative connection options between the two regions.
Our expansion strategy closely aligns with the growth plans of hyperscalers and enterprises. We follow their footprints, carefully establishing our network presence and teams across the world.
With rapid technological advancements like AI, cloud computing, and 5G, how is Telin positioning itself to stay ahead of industry trends and drive digital transformation for its customers in its target markets?
At Telin, we pride ourselves on being early adopters of cutting-edge technologies. For instance, we have developed network APIs to provide alternative solutions for SMS services, ensuring they align with global industry standards. This strengthens our positioning in the Communication Platform-as-a-Service (CPaaS) market, where we have been among the first to innovate.
On the connectivity side, we were pioneers in introducing auto-provisioning for software-defined networks (SDN), allowing customers to manage their bandwidth independently, even at the Layer 1 level. Platforms such as NeuTRAFIX and TNeX automate connectivity provisioning, reinforcing our commitment to innovation and digital transformation.
What initiatives is Telin taking to enhance customer experience, and how does the company leverage strategic partnerships to create value for its clients?
Customer satisfaction is at the heart of our business, and we recognize that engaged employees are key to delivering exceptional service. We invest in equipping our workforce with industry-recognized certifications, ensuring they possess the technical expertise and communication skills necessary to manage relationships effectively.
We also leverage AI-driven technologies to enhance the customer journey—from product discovery to purchase and post-sales support. By integrating AI into our sales processes, we optimize customer interactions, improving satisfaction and engagement.
In after-sales service, AI-powered predictive analytics enable our customer interface management team to take a proactive rather than reactive approach. This ensures that customers are informed in advance of potential network issues, allowing for prompt resolution before critical problems arise.
We aim to harness people’s inherent capabilities by equipping them with the relevant certification to ensure they understand the technology they are handling.
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