By Karim Benkirane, managing director, Virgin Mobile UAE

Brand intimacy is the making or breaking of a brand and customer experience is often now the key differentiator from the competition. We live in an ‘always on’ society where customers are well informed about common marketing practices. Consumers are relentless in switching brands and unforgiving when they don’t deliver on their promise. The days of absolute brand loyalty are gone.

Read more: The importance of brand intimacy in connecting with customers

UAE government’s vision has positioned the country as a global hub of the fourth industrial revolution due to its continuous efforts in investing in advanced innovation and future technologies. The strategy has also helped outline the path for government services by making it intelligent and interactive achieving customer happiness and ranking the country as a model for interactive cities using AI to achieve sustainability.

Read more: Innovation & transformation key to a digital future

By Charles Yang, president of Huawei Middle East

Information and communications technology (ICT) continues to drive economic and social value around the world. As countries in the Middle East shift their focus towards enhancing their ICT ecosystems, the contribution of the sector towards national development and economic diversification will only continue to grow as businesses are digitally empowered.

Read more: Dissolving boundaries to accelerate digital value

By David Erlich, consulting director for B2B and Strategic Marketing, Sofrecom

The purpose of this paper is to review the conditions to make B2B 5G a commercial success for network operators. Before moving to the next generation, let’s have a look on how some 4G promises in B2B have been met, seen from an operator’s perspective.

Read more: B2B opportunities for network operators

By Femi Oshiga, vice president of service providers for the Middle East and Africa, CommScope
A little over a year ago we said farewell to Nobel Prize winner Sir Charles Kuen Kao, the man who changed the way the world communicates by transmitting light in fibers for optical communication. Sir Kao died at 84 in September 2018. 

Read more: Fiber is worth celebrating

Once again, international and regional VIP leaders are meeting at the 13th edition of the Telecom Review Leaders’ Summit held on December 10, 2019, at the Meydan Hotel, Dubai, UAE. This year’s Telecom Review Leaders’ Summit is set to attract more than 600 attendees from all over the world.

Read more: The largest VIP ICT Summit is tomorrow

By Jihad Tayara, CEO of EVOTEQ

At GITEX in October, EVOTEQ, the Middle East’s leading digital transformation catalyst, announced plans to develop Sharjah's first Tier 3 datacenter, in collaboration with Khazna, the UAE's largest datacenter wholesale providers. I believe this is an important step for the development of the UAE’s digital transformation, as datacenters are an increasingly essential element to the infrastructure of our modern environment. Here is what you need to know about the project.

Read more: Taking care of data

Etisalat's former Chairman and CEO Mohammed Omran is launching his new book 'Milestones in Career and Life' at the 13th edition of Telecom Review Leaders' Summit which will be held on December 10th at the Meydan Hotel, Dubai.

Read more: Mohammed Omran launches new book at Telecom Review Leaders’ Summit 2019

Every technological advancement has had a direct impact on our lives, aiming to make our lives and society more efficient and effective. The internet has truly changed the way people live, work and operate today. The impact is significant not only in our personal lives, but in business as well, adding convenience and driving productivity in ways unimaginable.

Read more: Harnessing the power of digital technologies for growth in the Middle East

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